Baxter Supports Key Local Initiative to Encourage Road Safety

Press Release
  • Baxter introduces local community to its STOP and THINK safety methodology


  • Working in partnership with Mayo County Council and local emergency services Baxter supports the local “AXA RoadSafe Road Show”

Road Safety Image Press Release

Attendees and speakers from the AXA Roadsafe Road Show

Castlebar, Ireland -

At Baxter Healthcare S.A.’s Castlebar and Swinford Manufacturing Plants, safety is of paramount importance. To demonstrate that safety is important beyond the work place the sites recently partnered with Mayo County Council and the local emergency services to support the “AXA RoadSafe Road Show” which took place in the local sports arena earlier this year.
The objective of the Roadshow was to encourage young drivers, and those about to commence their driving career to adopt a more responsible attitude in terms of their own driving behaviour. Over 1500 attendees comprising of community youth groups, students from 29 secondary schools and members of the public took part.

Baxter took this opportunity to introduce the “STOP & Think” programme which is demonstrated across the Irish manufacturing sites in Castlebar and Swinford. This behavioural safety programme, that was developed in-house, encourages employees to play an active role in eliminating potential safety hazards and risks for both themselves and their co-workers.  This was communicated throughout the RoadSafe Road Show as it linked in very well with the event’s messaging theme, “STOP” - being the acronym for Safety is Top of all Priorities. 

During the show, attendees had the opportunity to benefit from presentations made by: An Garda Síochána, the Ambulance Service, the Fire Service, Civil Defence, a Consultant based within an A&E Department in local Hospital, a family member of a deceased road traffic accident victim, a car crash survivor and an undertaker.

Ciaran Geraghty, Plant Manager at Baxter Ireland Manufacturing and Liverpool said of the event: “The roll out of ‘STOP & Think’ at Baxter Castlebar and Swinford took our attitude on accident prevention and shared responsibility to a new level.  Baxter was delighted to be involved in sharing our ‘STOP & Think’ messaging to this very worthwhile Road Safety event which will hopefully leave a lasting positive impression on the attendees present.”

About Baxter
Baxter provides a broad portfolio of essential healthcare products across its portfolio, including acute and chronic dialysis therapies; sterile IV solutions; infusion systems and devices; parenteral nutrition therapies; inhaled anaesthetics; generic injectable pharmaceuticals; and surgical haemostat and sealant products. The company’s global footprint and the critical nature of its products and services play a key role in expanding access to healthcare in emerging and developed countries. Baxter’s employees worldwide are building upon the company’s rich heritage of medical breakthroughs to advance the next generation of healthcare innovations that enable patient care.